It was Petra, my sister, who first introduced me to The Food Assembly. It’s a brilliant concept that began in France back in 2010.
It’s like a farmer’s market with added digital. Instead of the producer having to guess how much stock to bring and then having to wait around watching the stock wilt or otherwise begin to go off, Food Assembly customers order in advance online. The producer needs only to bring the stock they have sold – while the customer can still talk to the producer and gets the chance to buy food that might otherwise elude them. A win-win for everyone.
This Creative Review article about the Frome Food Assembly may make things clearer.
Happily enough, Frome is my nearest Food Assembly so I’ve just been to meet them to see if they were interested in my new cheese.
Pia and Lindsay were incredibly enthusiastic. You can tell when people go, “Mmm, cheese…” Here they are in a BBC Countryfile episode.
I had to tell them my cheeses weren’t quite ready for public consumption but it looks like I’ve got my first market lined up.
